Study Plan (Week 1-2)

• Week1-2 (230605-230615)
• Goal Familiarize myself with GTM and GA and learn how to configure Google tags
• Course Name [To-do] w/ sources 

-GA for Beginners (Universial A.) https://analytics.google.com/analytics/academy/course/6

-GA Certification for GA4 https://skillshop.exceedlms.com/student/path/508845-google-analytics-certification?sid=4ffe5774-b0b5-4190-9fca-34dd14acf9c3&sid_i=2

-Key Features https://www.youtube.com/watch?v=9A-i7EWXzjs&list=PLI5YfMzCfRtYLtw_djEwG0nR-F9r6B5JT&index=1

-Installing the GTM Container Snippet https://www.youtube.com/watch?v=P4suvDuj0kI&list=PLI5YfMzCfRtYLtw_djEwG0nR-F9r6B5JT&index=2

-Creating a GA Page View Tag https://www.youtube.com/watch?v=MmhDzlkillU&list=PLI5YfMzCfRtYLtw_djEwG0nR-F9r6B5JT&index=3

-Creating a GA Settings Variables https://www.youtube.com/watch?v=C9JBFSEFSJY&list=PLI5YfMzCfRtYLtw_djEwG0nR-F9r6B5JT&index=4

-Creating a Google Ads Tags & Conversino Linker https://www.youtube.com/watch?v=z9-ssbjRTyg&list=PLI5YfMzCfRtYLtw_djEwG0nR-F9r6B5JT&index=5

 

Task1

1 [Create my website] https://master-data-marketing.tistory.com/

2 [Connect the Website with both GA and GTM]

3 [GA4] Configure Google Analytics 4 tags in Google Tag Manager https://support.google.com/tagmanager/answer/9442095?hl=en

4   [GA4] Automatically collected events https://support.google.com/analytics/answer/9234069

5   [GA4] Enhanced event measurement https://support.google.com/analytics/answer/9216061

6 Set up events https://developers.google.com/analytics/devguides/collection/ga4/events?client_type=gtag#add_events_to_your_javascript

7 The data layer https://developers.google.com/tag-platform/tag-manager/web/datalayer

8   [GA4] Recommended events https://support.google.com/analytics/answer/9267735

9   [GA4] Custom events https://support.google.com/analytics/answer/12229021

10 Set up event parameters https://developers.google.com/analytics/devguides/collection/ga4/event-parameters?client_type=gtm

11 [GA4] Monitor events in DebugView https://support.google.com/analytics/answer/7201382

 

Task 2 - Further Excercises

-[Create a Tech Spec for -global.com]

-[Create a Google Tag for -global.com]

-Built-in variables for web containers https://support.google.com/tagmanager/answer/7182738?hl=en&ref_topic=7182737&sjid=3262340166005291838-AP

-[Create a "like" button event for my website]